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Panayiotou Legal Rebrands to Support Business Founders in Cyprus

Panayiotou Legal Rebrands to Support Business Founders in Cyprus

We are pleased to announce the successful completion of our firm’s rebranding. A project we embarked on to make Panayiotou Legal an even more customer-centric legal firm capable of addressing the real needs of business founders in Cyprus.

The complete rebrand of our firm embodies and re-enforces the core promise and stance of Panayiotou Legal which focuses on helping business owners secure their path to success by supporting their business from incorporation to full maturity and beyond. It is a direct response to more than four months of extensive audience and market research: we have interviewed international business founders to truly understand their needs and how we can improve and support their business in Cyprus.

Re-assessing Services and Processes

In listening to our potential and existing clients, we understood that the legal services should be more transparent, have less involvement from the Client, and most importantly, offer an authentic and business-minded approach to understanding and serving our Clients’ needs. These are the conclusions that have served as the base for reshaping our firm and our brand.

Over the last 40 years, we have accumulated a strong understanding of both our practice and our clients’ needs. With various industries rigorously adopting innovation and customer focus, it seemed natural to apply our knowledge and expertise and evolve our company further. Our goal was simple: listen to business founders and our clients, re-assess our service and processes, and create a customer experience tailored to serve specific customer needs and resolve their core pain points.” – Vassilis Panayiotou – Partner & Managing Director, Panayiotou Legal.

business founders in Cyprus
While specializing in a broad range of legal practices, we have clarified our service offering and our position in the Cyprus market. We saw a clear opportunity to be more focused, and in doing so, improve the overall client experience and satisfaction. We repositioned our services in line with the core needs of business founders looking to incorporate and run their companies in Cyprus.

Our new service structure is simplified and tailored to offer a one-stop-shop with the following services:

  1. Incorporation
  2. Banking
  3. Accounting 
  4. Corporate Governance
  5. Continued Legal Support & Advice

About the Project

Our rebranding project was subcontracted to a Cyprus-based agency, Brandble, specializing in B2B Brand Strategy and Marketing services. They did a great job by helping us re-discover our brand, clarify our company values and ultimately find new ways to serve our clients better. 

We enjoyed working with Panayiotou Legal on their project. It is always great to work with forward-thinking companies willing to look beyond the traditional approach, evolve around their customers and, in the process, re-discover themselves. It was a challenging project, which took close to four months to complete. Still, in this time, we feel that we expanded our knowledge and most importantly helped Panayiotou Legal to discover their true brand and find the best way to express it to the world” – Egle Joneliunaite, Alex Theodorou – Co-Founders of Brandble. 

As an experienced and long-standing legal firm, our journey does not stop here, and we have every intention to continue evolving together with our valued Clients and business partners. 

Reach out to us to see how we can help your business